Grupo Planeta with Blended Learning and Totara Learn

Grupo Planeta is a Spanish multimedia group, with 9,000 employees, which brings together companies in six different business areas (publishing, collectibles, training, direct sales, audiovisual and media) in 25 Spanish and French-speaking countries.

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The Direct Sales Division had an e-learning platform solution created ad hoc by Grupo Planeta itself. They soon outgrew it when they began to need more advanced audience functionalities for the management of training actions and the platform did not allow them to do so.

On the other hand, Planeta has an internal matrix structure that they needed to be able to integrate into the platform so that the managers of the different areas could carry out an exhaustive follow-up of the training of their team members.

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In order to reach the new level in corporate training demanded by the group, Totara has provided a solution in different areas:

A multi-brand platform with 5 environments that allows you to customize the environment according to each of the publishing group's sales channels.
Thanks to the hierarchy functionality, Totara has allowed them to integrate their organizational structure into the platform, being able to segment training based on specific positions and different sales channels.
Managers can consult the training of their team members, communicate with them directly from the LMS platform and receive notifications of their performance in the different courses.
Communicate sales data from staff members to assign specific training based on their results, reinforcing training to specific audiences to improve their performance and conversions.
The 'Seminar' module allows you to manage and administer classroom training, which is the most important basis of your Blended Learning.

On the other hand, the internal use of Articulate Storyline has been enhanced as an authoring tool to create more visual content with much more interactivity.

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The results

Since April 2019, 1,700 students have accessed the platform, 9,470 course enrollments have been completed and more than 35,000 training hours have been completed. In their previous platform, the maximum completion rate of a course was 62%, but with Totara Learn they have obtained an average of 82%, having achieved in many cases 94% completion rates. It has helped that learners now have personalized training paths and new content formats that are much more interactive, creative and audiovisual. The Training Team believes that the success of its blended training plan is due to the flexibility of Totara Learn. Since its launch, requirements have changed and the platform has always been able to adapt. The support and training service offered by Actua Solutions has been crucial for Grupo Planeta's internal team to constantly test new functionalities and methodologies and achieve greater results. Their goal for this year is to add more content and gamification strategies, and to provide more training in microlearning and mobile learning formats.

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